Gartner Research

Special Pack Requests Require Balancing of Commercial Benefits and Impacts on Supply Chain Efficiency

Published: 08 April 2020

ID: G00450882

Analyst(s): John Blake, Beth Coppinger, Kimberly Becker

Summary

Requests for special packs need to be carefully vetted to assess the value of adding new SKUs and to determine the best approach for delivery. Supply chain leaders responsible for customer fulfillment should take a proactive approach to managing these requests.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Incoming Requests for Special Packs Are Not Being Properly Vetted for Strategic Fit and Impact on Cost and Service
  • The Emphasis on Driving Revenue and Satisfying Retailer’s Requests for Specialized Pack Configurations Puts Pressure on Supply Chain Leaders to Rapidly Deliver New SKUs
  • Specialized Packaging Configurations Are Adding Cost and Complexity to Manufacturing and Supply Chain Operations

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