Gartner Research

A Guide to What Is — and Isn’t — a Customer Data Platform

Published: 08 April 2020

ID: G00716277

Analyst(s): Lizzy Foo Kune , Benjamin Bloom


Customer data platforms (CDPs) promise to support customer growth and retention goals by unifying customer profile data, but so do many other technologies. Marketing leaders can navigate this emerging and confusing category by analyzing core CDP features.

Table Of Contents


Strategic Planning Assumption(s)


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