Gartner Research

How to Sell to the Line-of-Business Buyers in Retail

Published: 08 April 2020

ID: G00719007

Analyst(s): Hanna Karki


Product leaders in retail can succeed in marketing and sales activities by focusing their efforts to the right buyer roles with impactful context. This research provides pragmatic guidance in developing a retail industry strategy to address the line-of-business buyers.

Table Of Contents




Gartner Recommended Reading

Note 1: Retail Buyers Wants Interactions That Focus First on Their Specific Needs, Rather Than on a Provider’s Product

Note 2: The Buyer Role

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