Gartner Research

Respond to Online Reviews to Demonstrate Customer Centricity

Published: 08 April 2020

ID: G00719314

Analyst(s): Maria Marino

Summary

The importance of online technology reviews is accelerating as they are increasingly becoming a vital source of independent data for buyers. Product marketers should take advantage of these reviews as a unique source of customer feedback and an opportunity to demonstrate customer centricity.

Table Of Contents

Overview

Introduction

Analysis

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