Gartner Information Technology Research

Addressing Disruptions to Tradeshow and Event Marketing Plans Due to Coronavirus (COVID-19)

Published: 08 April 2020

ID: G00724941

Analyst(s): Marketing Research Team

Summary

Given the fluid nature of current event and travel environments, B2B marketing leaders must build event marketing contingency plans for the foreseeable future. Those with plans in place are less likely to experience disruptions to their awareness, demand generation and product launch efforts.

Table Of Contents

About [Name of Interviewee(s), Role, Company] or About the Panel

Recommended by the Authors

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.