Gartner Information Technology Research

Gartner Peer Insights ‘Lessons Learned’: Implementing CRM Lead Management

Published: 09 April 2020

ID: G00467617

Analyst(s): Peer Contributors


Improved sales conversion and customer growth is impacted by sales and marketing alignment and lead management programs. Application leaders can leverage lessons learned from their peers submitted on Gartner Peer Insights to implement CRM lead management solutions successfully.

Table Of Contents


Peer Lessons Learned

  • Lesson 1: Prioritize Your Business Needs
  • Lesson 2: Evaluate Multiple Solutions to Select the Appropriate Vendor
  • Lesson 3: Ensure Upfront Involvement of Your Internal Resources
  • Lesson 4: Undertake User Training to Ease Initial Adoption
  • Methodology
  • Document Revision History

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