Gartner Information Technology Research

Digital Marketing Tactics for New Technology: Electrification in the Automotive Industry

Published: 13 April 2020

ID: G00714926

Analyst(s): Digital Performance Benchmarks Team

Summary

As competition heats up as more electric models enter the market, automakers promote their electric models across digital channels, communicating investments in the energy efficiency space. Brands incorporate alternative drivetrain into content and site tools, digital media buys and social content.

Table Of Contents

Introduction

Key Recommendations

Analysis

Other Reports in this Series

Gartner Recommended Reading

Methodology

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