Published: 13 April 2020
ID: G00714926
Analyst(s): Digital Performance Benchmarks Team
As competition heats up as more electric models enter the market, automakers promote their electric models across digital channels, communicating investments in the energy efficiency space. Brands incorporate alternative drivetrain into content and site tools, digital media buys and social content.
Introduction
Key Recommendations
Analysis
Other Reports in this Series
Gartner Recommended Reading
Methodology
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