Gartner Research

Tech CEO Guide for Leveraging Sales Engineers to Drive Sales Effectiveness

Published: 13 April 2020

ID: G00720399

Analyst(s): Eric Hunter, Jeff Chamberlain

Summary

Sales engineers play a key role in reinforcing product differentiation and overcoming the objections of prospective buyers to drive the purchase forward. Tech CEOs seeking to leverage sales engineers in their organization must employ best practices to maximize effectiveness for this critical role.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: Sales Enablement Asset Types and Purposes for Sales Engineering Roles

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