Gartner Research

3 Essential Steps to Evaluate the Business Case for New Product Investments

Published: 13 April 2020

ID: G00721602

Analyst(s): Arthur Villa, Mark Petty

Summary

Tech CEOs often evaluate business cases for new products, but good decisions are difficult when facing biased presenters, flawed arguments and conflicting priorities. To ensure strong product strategy decisions, tech CEOs should use this document’s frameworks to quickly evaluate new product ideas.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Introduction

Analysis

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