Gartner Research

Next Steps for Financial Services Sales Leaders After the Initial COVID-19 Disruption

Published: 14 April 2020

ID: G00725447

Analyst(s): Financial Services Business Leader Research Team


In the wake of the COVID-19 pandemic, financial services business unit executives in charge of sales should use this guidance, adapted from Gartner for Sales Leaders, to respond to rapidly shifting market dynamics. These strategies focus on instilling greater confidence in clients by equipping frontline staff with preplanned responses to own the market narrative.

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