Gartner Research

Quality Is the Key to Avoiding ‘Digital Distortion’ With Your Augmented Reality Strategy

Published: 16 April 2020

ID: G00718042

Analyst(s): Jim Scheibmeir , Joachim Herschmann , Thomas Murphy


Augmented reality holds promise, but failure to improve quality of the user experience increases the risk of application abandonment. Enterprise architecture and technology innovation leaders exploring AR must focus on delivering high-quality experiences that provide real business value.

Table Of Contents




Gartner Recommended Reading

Note 1: Test Environments for Augmented Reality Applications

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