Gartner Research

Adjusting Your Account-Based Marketing Program in an Economic Downturn

Published: 17 April 2020

ID: G00723786

Analyst(s): Christy Ferguson, Todd Berkowitz, Julian Poulter, Suzanne White

Summary

Account-based marketing is an important go-to-market strategy for technology and service providers. During challenging economic times, product marketers should maintain proper investments in data and channel mix to drive ongoing engagement and continued program success.

Table Of Contents

Data Snapshot

Data Insights

What You Need to Do

What You Need to Know

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