Gartner Information Technology Research

What Western Brands Can Learn From the China Explosion in Livestreaming During COVID-19

Published: 21 April 2020

ID: G00725927

Analyst(s): Digital Performance Benchmarks Team


Amid the COVID-19 outbreak, livestreaming is gaining popularity around the world. In China, brands quickly adapted their business model and pivoted online with livestreams. Their experience provides a playbook for brands and platforms in the West, where similar trends are emerging.

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