Published: 22 April 2020
Analyst(s): Ilona Hansen, Adnan Zijadic, Theodore (Tad) Travis, Naresh Singh
The next generation of CRM sales technologies provides actionable analytics to fuel customers’ digital transformations. Application leaders supporting sales technology investments need to prepare for the future of their sales organizations by using effective sales-supportive artificial intelligence.
Strategic Planning Assumption(s)
Gartner Recommended Reading
Note 1: Quote-to-Cash
Note 2: Sales Enablement
Note 3: Sales Execution
Note 4: Sales Performance Management
Note 5: Sales Technology Strategy
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