Gartner Information Technology Research

Guide to 2019-2020 CMO Spend Survey Research

Published: 22 April 2020

ID: G00715381

Analyst(s): Anna Maria Virzi , Ewan McIntyre

Summary

CMOs seek to improve accountability by investing in marketing operations, forging new relationships with agencies and adopting agile budget processes. Today, many CMOs face uncertainty due to the coronavirus pandemic. Use this guide to home in on highlighted trends and plan for the future.

Table Of Contents

Analysis

Research Highlights

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