Gartner Research

Get Customer Insights Needed to Create Communications and Experiences During the COVID-19 Pandemic

Published: 22 April 2020

ID: G00722052

Analyst(s): Jane-Anne Mennella

Summary

Marketing leaders are afraid of making missteps during the COVID-19 pandemic. Companies that guess at what to do or just copy others risk customer disappointment or indifference. Personas, rapid testing and real-time monitoring help you gain the insights you need to help customers and earn loyalty.

Table Of Contents

Overview

Introduction

Analysis

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