Gartner Research

Use Voice of the Customer to Uncover Actionable Insights to Drive CX Investments

Published: 22 April 2020

ID: G00717420

Analyst(s): Maria Marino

Summary

Voice of the customer data can help to identify moments and experiences that customers value most, but the volumes and diversity can be overwhelming and confusing. Product marketers must enlist data analytics resources to realize the full potential of this feedback in order to guide CX investments.

Table Of Contents

Overview

Introduction

Analysis

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