Gartner Information Technology Research

How CIOs Should Think About Turning Business Capabilities Into External Products

Published: 23 April 2020

ID: G00465921

Analyst(s): Brian Prentice


By coupling digital product management with a process for assessing digital asset types, CIOs can support the business by lowering IT operating costs, reducing supplier dependencies, generating new revenue and enabling improved business model execution.

Table Of Contents
  • Key Challenges



  • Define the Digital Asset Type of an Internal Capability First; Then Determine If It Can Be Externalized
  • Determine the Right Approach to Creating an External Product Based on Digital Asset Types

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