Gartner Information Technology Research

Major Consumer Value Shifts Driving Retail Banking Marketing Changes in 2020

Published: 23 April 2020

ID: G00713529

Analyst(s): Derek Stubbs

Summary

As cultural values shift, so do the motivations that drive consumer behaviors. Marketing leaders responsible for retail banking products such as checking accounts and debit and credit cards must tune into rising consumer values in order to target their consumers’ wants and needs in 2020.

Table Of Contents

Introduction

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