Gartner Research

Influencer Marketing — How to Find the Right Influencers in Your Market Segment

Published: 27 April 2020

ID: G00717801

Analyst(s): Alan Antin, Christy Ferguson

Summary

Independent third parties are a trusted resource during the technology buying process. Product marketers need to identify and reach these influencers in order to shape market perceptions and indirectly impact buying decisions.

Table Of Contents

Overview

Introduction

Analysis

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