Gartner Research

Use Comprehensive Criteria to Improve Marketing Technology Evaluations

Published: 27 April 2020

ID: G00717869

Analyst(s): Ray Pun , Noah Elkin


Technology marketers are selecting and utilizing marketing technology to advance their goals — decisions with far-reaching implications for overall business success. Product marketers should use this research to save time validating prospective partners and to improve stakeholder collaboration.

Table Of Contents




Gartner Recommended Reading

Note 1: Concept of Pace Layers

Note 2: Analytical Hierarchy Process

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