Gartner Information Technology Research

Adapt to a New Shopping Reality: Demographics Affect Changes to Buying Channel Behavior

Published: 29 April 2020

ID: G00726676

Analyst(s): Consumer and Culture Insights Team

Summary

Demographic factors like income, region and generation influence how far consumers are willing to stray from their usual shopping routines during the pandemic. Digital marketing leaders should maximize opportunities to reach resourceful shoppers and turn them into lasting, loyal customers.

Table Of Contents

Introduction

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