Gartner Research

Tool: Tech CEOs Should Calculate Solution Value to Customers

Published: 29 April 2020

ID: G00724634

Analyst(s): Jeff Chamberlain , Laurie Wurster , John Santoro , Ron Burns


The triangulation of cost, competition and value establishes an objective foundation to setting pricing levels. However, value can be difficult to quantify. Tech CEOs can use this tool to quantify the value of their solutions for a critical component of pricing or to support ROI analysis or value selling efforts.

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