Gartner Research

Tool: Tech CEOs Should Triangulate Cost, Competition and Value for Successful Pricing

Published: 29 April 2020

ID: G00724633

Analyst(s): Jeff Chamberlain , Ron Burns , Laurie Wurster , John Santoro


Failing to balance the three key factors that influence price can inhibit revenue growth, exacerbate profitability issues or miss competitive opportunities. Tech CEOs can use this tool to establish pricing levels from a triangulation of product costs, competitor prices and customer business value.

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