Gartner Research

What to Do If C-Suite Executives Stall the Launch of Your Customer Experience Initiative

Published: 30 April 2020

ID: G00723059

Analyst(s): Ed Thompson , Michael Chiu , Don Scheibenreif


CX teams often face four challenges hindering their organization from becoming more customer-centric. One of the most common is when executives are unconvinced of the need to launch an initiative. Application leaders can use this research to create an action plan to get direct executive buy-in.

Table Of Contents


Strategic Planning Assumptions


Gartner Recommended Reading

Note 1: Gartner Customer Experience Innovation Surveys

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