Gartner Information Technology Research

Optimize the B2C Digital Marketing Mix Through Shifts in Channel Activity

Published: 01 May 2020

ID: G00724606

Analyst(s): Digital Performance Benchmarks Team

Summary

By understanding shifts across marketing channels in response to the COVID-19 crisis, marketing leaders can understand how to optimize digital marketing investments to best prepare for an acceleration to digital.

Table Of Contents

Introduction

Analysis

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