Gartner Information Technology Research

How to Organize Your Marketing Analytics Team

Published: 06 May 2020

ID: G00714986

Analyst(s): Lizzy Foo Kune , Jason McNellis

Summary

Marketing operations leaders aggressively recruit data and analytics talent, but face challenges integrating new roles and processes within existing teams. Use this framework to design an analytics organization that supports your data-driven marketing goals today and grows your maturity tomorrow.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Introduction

Analysis

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