Gartner Information Technology Research

Updating B2C Digital Commerce Strategies During a Crisis Period

Published: 07 May 2020

ID: G00724608

Analyst(s): Digital Performance Benchmarks Team

Summary

As the COVID-19 pandemic evolves, retailers must update their e-commerce products and marketing strategies to serve their customers. What are best practices for brands adjusting to new customer demands? What shifts are occurring in e-tailer advertising and how should marketers respond?

Table Of Contents

Introduction

Analysis

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