Gartner Information Technology Research

Critical Capabilities for Multichannel Marketing Hubs

Published: 12 May 2020

ID: G00448139

Analyst(s): Noah Elkin , Benjamin Bloom , Mike McGuire , Colin Reid , Joseph Enever


Multichannel marketing hubs create, orchestrate, execute and measure experiences across devices and channels. Digital marketing leaders seeking customer profile management, personalization and analytics capabilities to drive campaigns can use this research to find the right solution for their needs.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Acoustic
    • Adobe
    • Braze
    • Cheetah Digital
    • Emarsys
    • Evergage
    • HCL Technologies
    • Insider
    • Iterable
    • Optimove
    • Oracle
    • Pegasystems
    • Redpoint Global
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent Marketing Cloud
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Customer Profile Management
    • Campaign Workflow
    • Event Triggering
    • Personalization
    • Marketing Channel Support
    • Real-Time Decisions/Recommendations
    • Ad Management
    • Marketing Analytics
    • Integration With Other Applications
  • Use Cases
    • Campaign Creation
    • Campaign Orchestration
    • Campaign Execution
    • Campaign Measurement
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Functionality
  • Critical Capabilities Rating

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