Gartner Research

Gartner Magic Quadrant for Multichannel Marketing Hubs

Published: 12 May 2020


Digital marketing leaders use multichannel marketing hubs to orchestrate contextually relevant experiences across complex journeys. Vendors emphasize unified customer profiles supported by predictive insights to drive personalized interactions. Use this research to evaluate suitable MMH solutions.

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Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, digital advertising and email. MMH capabilities also may extend to integrating marketing offers and leads with sales for execution in both B2B and B2C environments...

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  • Vendor Strengths and Cautions
    • Acoustic
    • Adobe
    • Braze
    • Cheetah Digital
    • Emarsys
    • Evergage
    • HCL Technologies
    • Insider
    • Iterable
    • Optimove
    • Oracle
    • Pegasystems
    • Redpoint Global
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent Marketing Cloud
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Functionality
  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
  • Market Trends
  • Ability to Execute
  • Completeness of Vision

The Magic Quadrant: Your view into smarter technology purchases

How does a Gartner Magic Quadrant work?

A Magic Quadrant is a tool that provides a graphical competitive positioning of technology providers to help you make smart investment decisions. By applying a uniform set of evaluation criteria, a Magic Quadrant provides a view of the four types of technology providers. 

Leaders execute well against their current vision for changing market rules, but do not yet execute well.

Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

The Magic Quadrant is more than just a diagram. With access you'll get:

Custom category weighting

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Historical perspective

Get a look at how the vendor space has evolved through the years to better see overall trends and new upstarts.

User reviews

Read what real users have to say about the solutions they've implemented and use.

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