Gartner Research

How Marketing Operations Leaders Can Help Organizations Pivot to Digital Execution

Published: 15 May 2020

ID: G00726469

Analyst(s): Marketing Research Team

Summary

During times of uncertainty, like the COVID-19 crisis, marketing operations leaders must help marketing teams pivot to new initiatives. Leaders can free up resources and capacity for new work, and support marketing digitization to reach customers in a remote, online environment.

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