Gartner Information Technology Research

Digital Marketing Strategy and Execution Primer for 2020

Published: 15 May 2020

ID: G00726605

Analyst(s): Evan Neufeld , Bill Duffy

Summary

In today’s hypercompetitive environment, marketers are challenged to plan, execute and evaluate the impact of their digital marketing and advertising efforts. Marketing leaders must take a coordinated multichannel approach to managing these efforts to maximize their impact on customers’ digital behaviors.

Table Of Contents

Scope

Analysis

Topics

Suggested First Steps

Essential Reading

Tools and Toolkits

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