Gartner Information Technology Research

Navigating The Uncertainty of the Post-Crisis Phase — What Western B2C Brands Can Learn From China

Published: 15 May 2020

ID: G00727548

Analyst(s): Digital Performance Benchmarks Team


Marketers can continue learning from COVID-19 experiences and their approach in China. The epidemic has brought changes in consumer behavior, values and purchase habits that will require brands to reprioritize digital investments and innovate both online and offline.

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