Gartner Information Technology Research

Incentivize and Engage With Digital Tokens to Aid Recovery in a Reset COVID-19 World

Published: 01 June 2020

ID: G00723128

Analyst(s): Christophe Uzureau , David Furlonger , Tina Nunno


Behavioral change is critical during and after global crises. Executive leaders using decentralization technology enable new incentive structures. These structures allow governments and corporations to engage and motivate citizens and customers by increasing their participation in incentive design.

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