Gartner Research

Ignition Guide to Conducting Customer Segmentation as a Tech CEO

Published: 01 June 2020

ID: G00725955

Analyst(s): Tech CEO Research Team

Summary

Many startups and emerging providers default to broad customer segments, hampering targeted and relevant messaging and demand generation focused on business impact and value. This Ignition Guide helps tech CEOs clearly define segmentation objectives, collect and analyze data, and develop personas.

Table Of Contents

Overview

Steps

Review Your Performance

Recommended by the Authors

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