Gartner Research

Targeting Gen Z Luxury Consumers With Values-Based Marketing

Published: 01 June 2020

ID: G00714946

Analyst(s): Digital Performance Benchmarks Team

Summary

While Gen Z consumers in this segment align closely with luxury brands, engaging with them successfully means that brands will have to adjust content strategies. These consumers are looking for authenticity and real connection, and CMOs must find novel ways to tap into this through social media.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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