Gartner Research

CEO Survey 2020: In an Economic Slowdown, Consultancies Should Target Organizations With Prior Digital Business Success

Published: 02 June 2020

ID: G00723738

Analyst(s): Brendan Williams, Chrissy Healey

Summary

Clients that have achieved preliminary success in digital business will remain committed to building their capabilities, even in a recession. Product managers at consulting providers should target these buyers with services that help CEOs accelerate and scale their digital business initiatives.

Table Of Contents

Overview

Analysis

Background and Context

The Impact

Conclusion

Gartner Recommended Reading

Note 1: Product Managers

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