Gartner Information Technology Research

Toolkit: Customer Engagement Value in Digital Business: What the Board Needs to Know

Published: 08 June 2020

ID: G00723530

Analyst(s): Partha Iyengar , Apoorva Chhabra , Hung LeHong


Customer engagement value, which addresses all the ways a customer engages with an enterprise, is increasingly important in a digital world. Here, we define what it is, why it’s important and how to create it. This research contains slides for an executive leader to present to a supervisory board of directors.

Table Of Contents

When to Use

Recommended by the Authors

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.