Gartner Research

Uncover and Engage Active Buyers in Changing Markets With Dynamic Audience Targeting

Published: 10 June 2020

ID: G00716939

Analyst(s): Suzanne White

Summary

Market changes represent opportunities for product marketers, but only for those that can identify and qualify active buyers with relevant and timely offers. A “sense and learn” approach to integrating buyer intent into traditional targeting strategies enables the flexibility to respond.

Table Of Contents

Overview

Introduction

Analysis

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