Gartner Research

Post-COVID-19, Retailers Must Get FMCG Demand Right

Published: 10 June 2020

ID: G00722302

Analyst(s): Robert Hetu , Mike Griswold


As surging COVID-19 demand normalizes, grocery and FMCG retailers must address the impact of abnormal demand across automated tools for demand forecasting, replenishment, assortment planning, pricing and promotion. Retail CIOs can leverage this research to develop a plan for success.

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