Gartner Research

How to Detect Fakes in a Zero-Trust World Using Artificial Intelligence and Blockchain

Published: 11 June 2020

ID: G00730302

Analyst(s): Avivah Litan , Svetlana Sicular


Fake content, fake supplies, fake news, fake everything. During this period of global unrest, solutions are needed to these problems more than ever. Here, we present Gartner’s model for assessing truth and promoting trust in shared content and goods, along with case studies from companies that are fighting back.

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