Gartner Research

Use Gartner’s Brand Differentiation Framework to Connect With Target Consumers

Published: 11 June 2020

ID: G00728637

Analyst(s): Tim Barlow

Summary

To effectively compete, CMOs must identify what sets their product or service apart, then market those differentiators in a way that appeals to consumers. Use this guide to identify your brand differentiators via the Brand Differentiation Framework associated with your target demographic(s).

Table Of Contents

Analysis

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