Gartner Research

Tech CEOs — Plan, Identify and Build Strategic Alliances to Thrive in Business Ecosystems

Published: 11 June 2020

ID: G00721495

Analyst(s): Mark Paine, Neil McMurchy

Summary

Tech CEOs are challenged to grow the business in line with expectations. When there is limited cash for acquisitions or new product development or a desire to focus purely on product, strategic alliances offer a means to gain market share and increase revenue.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: Gartner Definitions of Partnership, Alliance and Strategic Alliance

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