Gartner Research

Case Study: Process for Aligning Content to B2B Buyers’ Changing Needs (Genetec)

Published: 15 June 2020

ID: G00724029

Analyst(s): Marketing Research Team

Summary

B2B buyers make purchases in the context of a larger organizational change, such as a shift in business operations or organizational structure. This case study will help digital marketing leaders connect their products or services to a high-impact buyer change that they can credibly support.

Table Of Contents

Overview

Solution Highlights

Challenge

Results

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

Endnotes

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