Gartner Research

Capitalizing on Consumers’ Shifting Media Needs and Consumption Patterns in a “Post-COVID” Culture

Published: 15 June 2020

ID: G00726286

Analyst(s): Tim Barlow

Summary

COVID-19 is altering how consumers engage with media, as well as the emotional and tangible benefits they want from content. CMOs must scrutinize both their content mix strategy and messaging tone to best align with changing consumer routines and needs.

Table Of Contents

Introduction

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