Gartner Research

Survey Analysis: Heed Complex Consumer Safety Expectations for a Reopened Economy

Published: 15 June 2020

ID: G00729197

Analyst(s): Consumer and Culture Insights Team

Summary

Consumer willingness to resume public life amid the pandemic varies by demographic and ideological orientation, and depends on whether stores meet safety expectations. CMOs should use this data to anticipate consumer behavior and determine their brand’s ability to satisfy consumers’ terms.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Additional research contribution and review

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