Gartner Research

Drive Revenue and Customer Satisfaction by Building Trust

Published: 17 June 2020

ID: G00727845

Analyst(s): Penny Gillespie , Dale Kutnick , Nadine LeBlanc


Being trustworthy is a powerful way for organizations to ensure sustainable levels of customer satisfaction, loyalty and advocacy. Application leaders must use technology to gain customer confidence as a means of nurturing and maintaining brand trust.

Table Of Contents


Strategic Planning Assumptions



Gartner Recommended Reading

Note 1: Original Research

Note 2: Additional Research

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