Gartner Research

How to Mitigate the Effects of “Toxic” Ad Formats

Published: 18 June 2020

ID: G00730114

Analyst(s): Consumer and Culture Insights Team


Digital marketing leaders who overly rely on interruptive or “toxic” ad formats risk driving away consumers, especially younger audiences. Avoid tarnishing your brand by knowing what ad formats trigger the most negative responses.

Table Of Contents




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Note 1: Gartner Consumer Community

Note 2: Gartner Emerging Marketing Technology Survey

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