Published: 19 June 2020
Analyst(s): Lydia Clougherty Jones
Data privacy law is a mess, creating inefficiency and undermining goodwill. Data and analytics leaders driving business and consumer value should ignore the law and instead use Positive P.R.I.V.A.C.Y., a framework intended to scale data and analytics’ value and protect individuals from data misuse.
Gartner Recommended Reading
Note 1: Roots of the Word "Maverick"
Note 2: Origins of Data Protection Laws
Note 3: Basic Tenets of Global Data Protection Laws
Note 4: Economic Inefficiencies/Disincentives to Collect Personal Data
Note 5: Gartner’s Privacy and Personalization Survey
Note 6: Gartner’s Fifth Annual CDO Survey
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