Gartner Research

Maverick* Research: Positive P.R.I.V.A.C.Y. — a Framework to Ignore Data Privacy Law (and Still Operate Within It)

Published: 19 June 2020

ID: G00725243

Analyst(s): Lydia Clougherty Jones


Data privacy law is a mess, creating inefficiency and undermining goodwill. Data and analytics leaders driving business and consumer value should ignore the law and instead use Positive P.R.I.V.A.C.Y., a framework intended to scale data and analytics’ value and protect individuals from data misuse.

Table Of Contents


Maverick Research


Gartner Recommended Reading

Note 1: Roots of the Word "Maverick"

Note 2: Origins of Data Protection Laws

Note 3: Basic Tenets of Global Data Protection Laws

Note 4: Economic Inefficiencies/Disincentives to Collect Personal Data

Note 5: Gartner’s Privacy and Personalization Survey

Note 6: Gartner’s Fifth Annual CDO Survey

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.