Gartner Research

Survey Analysis: Values Help Brands Appeal to Chinese Consumer Priorities

Published: 22 June 2020

ID: G00725489

Analyst(s): Consumer and Culture Insights Team

Summary

The prepandemic Chinese cultural context offers critical insights into shifting consumer values, ideas and ideals. As consumers in China emerge from lockdown, CMOs can use this research to navigate nuanced demographic and cultural divides across age, income, geography and gender.

Table Of Contents

Overview

Survey Objective

Data Insights

Methodology

Additional research contribution and review

Gartner Recommended Reading

Note 1: Monthly Household Income in China

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